In today's high-speed railway lines reservations are mandatory, seats are pre-assigned, and products are differentiated according to several criteria (refundability, exchangeability, comfort level, etc.). This has led many operators to apply Revenue Optimization (also referred to as Yield or Revenue Management) techniques, which were originally) pioneered by in the airline industry during the 1980s and early 1990s, and continue to be used to this day by an ever growing number of service industries.
This white paper describes a new generation of software that is changing the way Revenue Optimization is done. Often referred to as “choice-based,” “behavioral,” or “customer-centric,” these tools more accurately predict how customers will purchase, allowing the operator to maximize their business results.
You will learn:
- How high-speed rail and low-fare airline markets overlap
- The conflicting objectives rail operators contend with
- The revolution in Revenue Management
- How IT and Business process empower analysts
Download this white paper and see how a flexible, multi-dimensional tool can boost your revenue generation cycle.