In several consumer-oriented industries, global competition and changing purchase habits, combined with the ever-growing reach of the Internet, have created a new generation of sophisticated and informed customers who know exactly what type of product or service they want and what they are willing to pay for it. Whereas in previous decades products or services could be successfully designed for the general public and efficiently marketed through mass-media, today's customers expect a higher level of customization, personalization and bundling when making purchase decisions and know where to find the provider that will better suit their need. As a result, varying customer profiles must now be dealt with and can only be reached through separate distribution channels. Properly segmenting the customer base, understanding each segment, properly designing and bundling products or services for each profile, and above all, optimally pricing the offering, have nowadays become critical issues in the consumer-business world, especially for firms offering perishable goods or services. As many sectors have in recent years gone through important cost-cutting measures, there is often little space left on the operations side to increase profitability. New earnings will mostly come from increased revenue, which means that pricing is now one of the most important levers for profit growth.

Despite its growing importance in several sectors, Optimal Pricing (OP) remains, for many firms, an unexplored realm. In any field, OP is a challenging endeavor, from both a technical and a theoretical point of view. Management might be averse to building an in-house OP solution from scratch, as finding the right individuals and building a cohesive team, identifying the correct methodological approach, developing an appropriate mathematical model and designing powerful algorithms all pose their share of risk and uncertainty. The good news is that firms interested in OP do not have to (re)invent the wheel: ExPretio is there to help them.

ExPretio's technology and expertise is based on more than a decade of advanced academic research in mathematical optimization applied to Optimal Pricing. It is helping several firms in various sectors increasing revenue by targeting the right customers and optimally positioning their product or service offering in competitive markets.

ExPretio's technology is used to address the following issues:

• Devising short, medium and long-term pricing strategies in a competitive and volatile environment.
• Segmenting the customer base, understanding the purchase behavior of each segment and calculating their willingness to pay.
• Modeling the demand for each product type and estimating its characteristics.
• Making sense of gigabytes of competitive data gathered on the Web and historical sales records accumulated over the years.
• Schematizing the product/service offering and identifying the strengths and weaknesses of each product/service type in terms of pricing and marketing, with respects to competition and current market conditions.
• Optimally designing and pricing new product/service bundles and packages.
• Maximizing resource utilization by allocating limited resource units to the sale of product/service types that contribute the most to revenue and profit.

If any of those issues is of importance to your firm, consulting with ExPretio can make a difference. The expertise of its scientific and technical staff, collectively holding dozens of advanced academic degrees and cumulating years of experience in pricing projects, combined with a sound and flexible technological basis, allows ExPretio to quickly gain invaluable insight into a company's pricing strategies, deliver in-depth analysis backed by solid numerical results and scenario simulations, and provide counsel for increased profitability.